What do you do when your consumers are being dissuaded by too many ads? Reposition your ads as something your consumers want. That is what Google is doing in their new "Maybe the Best Ads are Just Answers" campaign. In addition to being annoyed with advertisements in general Google consumers were introduced to the GMale and the GMailman who further convinced them that advertisements were a definite negative to the Google experience. So what did Google do? They said, We hear you. We understand. But we feel that you may misunderstand our intentions. Let us tell you why we advertise to you. You come to us for answers. Now, not only can you get generic answers from our highly knowledgable search engine, you can get personalized answers through our highly targeted advertisements. These ads aren't just to you. They're for you.
It must be working because Google is consistently in the top rankings of Global companies in multiple categories. Personally, I think they're picking up ideas from Bing, but if you've read my blog, you already know how I feel about this particular marketing tactic.
Mood: Intuitive
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