In my opinion, Slim-Fast is at the top of the list of trusted diet products. For whatever reason, I trust their brand and their products. They make me feel healthy without feeling malnourished, and I've never found anything in my drink or bar that shouldn't be there (the same unfortunately cannot be said of other similar brands).
I also appreciate their creative advertising. Though this print ad is a bit older, it still brings me joy. I love incorporating humor into an uncomfortable truth. Of course, while most women do strive to lose weight before their wedding day, not every woman can appreciate a humorous weight loss nudge.
For more information on Slim-Fast advertising, check out AdWeek.
Mood: Amused
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