What I really appreciate about David Beckham besides his rugged good looks and incredible raw talent, is his ability to endorse a product without just standing there saying "I like this product. You should too." He's smart about the products he chooses to endorse in making sure that in addition to fitting the brand his sponsors are promoting, they fit his. I think I can speak for the general female population when I say hopefully this is one brand that will be around a while.
Mood: Infatuated
Very clever, and love the eye candy :)
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