The Japanese have a very different style of advertising than
Americans. They would definitely get an
A+ in outside-the-box creative thinking.
The latest ad craze is ad-supported underwear. I do not speak or read
Japanese, not even a sukoshi (Japanese for a little bit), but fortunately Gizmodo was able to help me out.
As far as I can tell, you simply fill out a questionnaire via
website or smart phone, agree to proudly wear company logos on your derriere,
and then wait for your free intimates to come in the mail. I will do just about anything for a free
t-shirt, so getting seven free pairs of undergarments every month would be like
monthly Christmas for me, but I have to ask what the logic is. What compels advertisers to believe that spending
the money to stamp their logo on drawers across the nation is a wise and
fruitful investment? I’ve been to Japan,
and while I did see a myriad of culture differences from the USA, I do not
recall anyone walking through the streets pants-less. Maybe
it’s just an incredibly specifically targeted form of direct mail and they hope to win that
individual consumer for life via undie bribery.
Perhaps this trend will spark the latest and greatest ad fad
and make its way to the states. Perhaps
this piece of clothing will henceforth be dubbed “mentionables.”
Mood: Fascinated
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